CRM Marketing Manager, 40 hours, Day, BWH Marketing

General Description
The CRM Marketing Manager will serve as a key member of the Marketing team. This position must have a solid business process acumen and possess exceptional attention to detail. The primary responsibility is to take initiative in providing management, oversight, reporting and organization for the Marketing Salesforce CRM (consumer/patient) and PRM (physician/referring clinician) marketing platform and function effectively in a support role under the Vice President of Marketing. This position will also lead integration between the Salesforce platform and other platforms critical to the hospital marketing ecosystem including the call center technology platform and the marketing automation platform as well as internal hospital data resources. This position is a key contributor in meeting marketing acquisition goals hospital-wide.
Principal Duties and Responsibilities
Ensure that the Salesforce CRM system meets the functional needs of the department and staff in meeting acquisition targets for all hospital programs at all campuses
Work across relevant departments to maintain and monitor timely and accurate data flow between the Salesforce CRM, Call Center Platform, Marketing Automation Platform and internal data resources.
Develop and provide regular reports and data analysis related to acquisition goals
Create views, manage dashboard reporting, run imports, monitor and ensure data integrity
Facilitate training and information gathering sessions, troubleshoot issues and provide solutions associated with CRM system as appropriate
Support Vice of President of Marketing with all data and application logistics
Work with Marketing staff to manage marketing campaigns and prepare HTML emails for campaigns within Salesforce
Work with Marketing teams to manage email communication plans through Salesforce to multiple target segments (consumers and referring physicians)
Interface with the BWH Development team to understand the cadence of Development CRM campaigns and avoid conflicts/overlaps
Oversee implementation of campaign automation and communication setup and ongoing day to day maintenance
Has oversight on the usage of applications within the CRM
Oversees one CRM/Data Specialist
Work collaboratively with all teams within the Office of Strategic Communication
Stays ahead of industry best practices and applies learnings to benefit and augment marketing success
Participate in weekly marketing meetings
Additional responsibilities may be assigned by the supervisor.
Bachelor's degree and a minimum of 10 years of relevant and progressive experience
Salesforce Certification strongly preferred
Experience with healthcare call system/marketing platforms (ie. Healthgrades, eVariant) and marketing automation platforms (ie. Marketo) strongly preferred
Demonstrated success as a senior member of a marketing team in the healthcare/hospital industry
Experience and familiarity with database management and Salesforce, and proficiency with MS Office suite
Experience and familiarity with research and analysis of data and the ability to design, produce and interpret statistical data
Demonstrated proficiency in eMarketing, segmentation strategy and analysis, lead scoring and related analytics/reporting
Skills and Abilities
Excellent written, oral communication, presentation, and project management skills
Strong management and interpersonal communication skills
Must be goal or results-oriented
Demonstrated ability to work effectively both independently and as part of a team
Ability to fulfill job requirements in a fast moving, high-energy area and ability to meet deadlines while demonstrating great attention to detail
Ability to multitask and effectively function in a fast-paced and team environment

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